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Real EstateDubai, UAE2025 · 9 months

Repositioning a developer for a premium market

A respected developer whose digital presence read mid-market. We repositioned the brand, rebuilt the site around the buying journey and gave the sales team a system they could run. The brand work landed first; the enquiry quality took a full sales cycle to prove.

  • Websites
  • Branding
  • Social

+58%

Qualified viewing requests

Per development launch

+2.3x

Time on development pages

1m 12s → 2m 46s

+31%

Viewing-to-offer rate

Reported by sales

The challenge

Where they
started.

Atlas was selling premium developments with a website and brand that signalled mid-market. High-value buyers were arriving unconvinced, and the sales team had no consistent assets to work from.

“Buyers now arrive at the viewing already sold on who we are.”

Marketing Director, Atlas Property Group

What we did

The approach.

  1. 01Ran a positioning sprint to define the audience, promise and proof for the premium tier
  2. 02Rebuilt the identity as a typography-led system that holds up on a building and on a phone
  3. 03Designed the site around the enquiry journey, with development pages and a private viewing flow
  4. 04Produced a social and sales toolkit so the team could publish consistently

Services used

More work.

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Lumen AcademyEducation

Turning a course catalogue into a conversion engine

An education provider with hundreds of courses and no clear route through them. We restructured the catalogue, rebuilt the enquiry journey and made the site findable. Enquiries climbed through the term; organic growth compounded into the next intake.

Course enquiries
+72%Course enquiries
Organic sessions to course pages
+119%Organic sessions to course pages
Form abandonment
-46%Form abandonment

Brightline LogisticsB2B Services

Making a quiet B2B operator the obvious choice

A logistics operator winning on service and losing on visibility. We rebuilt the site, clarified the offer and built the search presence that brings tenders in. Pipeline contribution is now tracked per channel rather than assumed.

Organic visibility
+204%Organic visibility
Inbound tender enquiries
31Inbound tender enquiries
Cost per qualified lead
-38%Cost per qualified lead

Next step

Want results like
Atlas Property Group?

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