SaaS / FintechAustin, TX2026 · 4 months
Launching a fintech product into an AI-shaped market
A new product with no category recognition. We shipped the marketing site, the cross-platform app and the entity infrastructure that makes an unknown brand citable. Assistant citations arrived quickly; branded search took longer to follow.
- Apps
- Websites
- AI Search
19
Assistant citations
First 90 days
+86%
Branded search volume
Measured from launch
4.6★
App Store rating
From 61 ratings
The challenge
Where they
started.
Verity was entering a category where buyers increasingly ask an AI assistant which tool to choose. With no brand recognition and no consistent public footprint, the product was invisible to both search engines and answer engines.
“Being the source the assistants quote turned out to matter more than any ad we could have bought.”
What we did
The approach.
- 01Shipped a marketing site with answer-first pages for every buying question in the category
- 02Built the cross-platform app from one codebase and handled both store submissions
- 03Implemented Organization, SoftwareApplication and FAQPage schema across the site
- 04Established consistent entity descriptions across directories, review sites and social
More work.
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Verity?
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