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E-commercePortland, OR2025 · 5 months

A rebuild that paid for itself in one season

Strong brand, weak storefront. We rebuilt the buying journey, cut the catalogue's friction and gave the brand system the range a growing product line needed. Conversion improved within weeks; average order value only lifted once we reworked how bundles were presented.

  • Websites
  • Conversion
  • Branding

+41%

Conversion rate

2.1% → 3.0%

-29%

Cart abandonment

Down from 81%

+27%

Average order value

$68 → $86

The challenge

Where they
started.

Traffic was healthy but cart abandonment sat above 80%, and the brand's visual language could not stretch to the new product categories the business was launching.

“The rebuild did not just look better — it changed the economics of the store.”

Founder, Harbour Supply Co.

What we did

The approach.

  1. 01Rebuilt product and category templates around decision-making rather than browsing
  2. 02Reduced checkout from five steps to two and made delivery costs visible early
  3. 03Compressed and re-cut every product image, cutting page weight by 68%
  4. 04Extended the identity into a flexible system covering packaging and social

Services used

Next step

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Harbour Supply Co.?

Every figure on this page came from a real engagement. Tell us the outcome you need and we'll come back with a plan, a timeline and the results we'd hold ourselves to.

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